Email Marketing & Automation

Your Most Valuable Marketing Channel

Email delivers the highest ROI of any marketing channel - $42 for every $1 spent (DMA, 2023).

Yet most businesses either ignore email entirely or send random newsletters that nobody reads.

We build strategic email marketing programs that nurture leads, drive sales, and create loyal customers.

What We Do

Email Strategy & Planning

• List growth strategy
• Segmentation plan
• Content calendar
• Automation workflows
• KPI definition

Campaign Creation

• Professional copywriting
• Email design and templates
• Subject line optimization
• Personalization strategy
• A/B testing

Automation Setup

• Welcome sequences
• Abandoned cart recovery
• Post-purchase follow-up
• Re-engagement campaigns
• Birthday/anniversary emails
• Win-back campaigns

List Management

• Database hygiene
• Segmentation
• Compliance (CAN-SPAM, GDPR)
• Deliverability optimization
• Subscriber engagement tracking

Email Marketing Services

Welcome Sequences

First impressions matter. Automated series for new subscribers:

• Email 1: Deliver lead magnet + set expectations
• Email 2: Introduce your story
• Email 3: Share your best content
• Email 4: Social proof and testimonials
• Email 5: Soft offer
• Email 6: Direct offer

Average Performance: 50% open rate, 15% click rate

Abandoned Cart Recovery

Recover 15-30% of lost sales automatically:

• Email 1: 1 hour after abandonment (reminder)
• Email 2: 24 hours (address concerns)
• Email 3: 48 hours (urgency + incentive)

Average Recovery Rate: 15-30% of carts

Newsletter Campaigns

Stay top-of-mind with valuable content:

• Weekly or bi-weekly cadence
• Educational content + promotions (80/20 rule)
• Curated industry news
• Company updates
• Product highlights

Promotional Campaigns

Drive sales during key periods:

• Product launches
• Seasonal promotions
• Flash sales
• Clearance events
• VIP early access

Customer Retention

Keep customers buying:

• Post-purchase education
• Product recommendations
• Loyalty program communications
• Review requests
• Referral incentives

Re-engagement Campaigns

Win back inactive subscribers:

• Identify dormant subscribers (90+ days)
• Send win-back series
• Offer incentive
• Update preferences
• Final cleanup

Platforms We Work With

E-commerce

• Klaviyo - Best for Shopify/WooCommerce
• Omnisend - Great automation features
• Drip - Powerful for advanced users

B2B/SaaS

• ActiveCampaign - CRM + automation
• HubSpot - Full marketing suite
• Mailchimp - Good for beginners

All-Purpose

• ConvertKit - Creator-focused
• Mailerlite - Budget-friendly
• SendGrid - Transactional + marketing

Service Packages

Starter Package - $1,500/month

• Platform setup and migration
• 2 automated sequences
• 2 campaigns per month
• Basic segmentation
• Monthly reporting

Growth Package - $3,000/month

• 5 automated workflows
• 4-8 campaigns per month
• Advanced segmentation
• A/B testing
• List growth strategy
• Bi-weekly reporting

Enterprise Package - $5,500/month

• Unlimited workflows
• Unlimited campaigns
• Complex segmentation
• Predictive analytics
• SMS integration
• Dedicated strategist
• Weekly reporting

What’s Included

✓ Email copywriting ✓ Design and templates ✓ Automation setup ✓ List management ✓ Deliverability monitoring ✓ Performance optimization ✓ A/B testing ✓ Monthly strategy review ✓ Compliance management

Case Study: E-commerce Fashion Brand

Starting Point:

• 25,000 email subscribers (unengaged)
• 15% open rate (below average)
• No automation
• Random promotional emails
• $50,000/month in online revenue

What We Implemented:

1. List cleaning and re-engagement
2. Welcome sequence (6 emails)
3. Abandoned cart recovery (3 emails)
4. Browse abandonment
5. Post-purchase sequence
6. Win-back campaign
7. VIP segmentation
8. Strategic promotional calendar

Results After 6 Months:

• 32% open rate (industry average: 20%)
• 4.2% click rate (industry average: 2%)
• $28,000/month from email (up from $5,000)
• Recovered 22% of abandoned carts
• 18% of revenue now from email
• 35:1 ROI on email marketing investment

Email Marketing ROI

Email consistently outperforms other channels:

• SEO: Long-term but slow
• Paid Ads: Immediate but expensive
• Social Media: Engagement but algorithm-dependent
• Email: High ROI + you own the list

The Power of List Ownership

Social media platforms can:

• Change algorithms
• Suspend accounts
• Disappear entirely

Your email list is yours forever.

List Growth Strategies

Website Popups

• Exit-intent popups
• Scroll-triggered popups
• Timed popups
• Welcome mats

Lead Magnets

• Discount codes
• Free guides/ebooks
• Templates and checklists
• Video training
• Quizzes and assessments

Content Upgrades

• PDF versions of blog posts
• Exclusive bonus content
• Cheat sheets
• Resource lists

Contests & Giveaways

• Enter to win promotions
• Referral contests
• Social sharing incentives

Email Best Practices

Subject Lines

✅ Keep under 50 characters ✅ Create curiosity or urgency ✅ Personalize when possible ✅ Test different approaches ❌ Avoid spam trigger words ❌ Don’t use ALL CAPS ❌ Don’t overuse emojis

Email Content

✅ Mobile-first design (60%+ opens on mobile) ✅ Single clear CTA ✅ Scannable formatting ✅ Personalization ✅ Value before promotion ❌ Image-only emails ❌ Too many CTAs ❌ Walls of text

Sending Strategy

✅ Consistent schedule ✅ Test send times ✅ Segment by engagement ✅ Clean list regularly ❌ Buy email lists (never) ❌ Blast every email to everyone ❌ Ignore unsubscribes

Email Metrics Explained

Open Rate

• Industry average: 15-25%
• Good: 25-35%
• Excellent: 35%+

Click Rate

• Industry average: 2-4%
• Good: 4-8%
• Excellent: 8%+

Conversion Rate

• Varies by industry
• E-commerce: 1-3%
• B2B: 3-5%
• Service: 5-10%

Revenue Per Email

• Calculate: Total revenue ÷ emails sent
• Track monthly trends
• Benchmark against other channels

Compliance & Deliverability

CAN-SPAM / Privacy Act Compliance

• Include physical address
• Clear unsubscribe link
• Honor opt-outs within 10 days
• Accurate from names and subject lines

GDPR (for EU contacts)

• Explicit consent required
• Data processing transparency
• Right to deletion
• Data portability

Deliverability Best Practices

• Authenticate domain (SPF, DKIM, DMARC)
• Maintain clean list
• Monitor bounce rates
• Avoid spam triggers
• Warm up new domains

Common Email Marketing Mistakes

❌ Buying email lists ❌ Not segmenting subscribers ❌ Only sending when you have a sale ❌ No mobile optimization ❌ Forgetting to test links ❌ Not tracking metrics ❌ Giving up after low engagement ❌ Not cleaning your list

Email + Other Channels

Email works best integrated with:

• + SEO: Promote blog content, drive traffic
• + Social: Grow list from followers
• + Paid Ads: Retarget email subscribers
• + CRM: Sync sales and marketing data
• + SMS: Multi-channel sequences

Getting Started

We’ll start with an email audit:

• Current performance analysis
• List health check
• Automation opportunities
• Growth strategy
• Revenue projections

Then build and launch your email program.

Get a Free Email Marketing Audit

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Average Client Results:

• 25-40% open rates
• 15-30% revenue from email
• $30-50 ROI for every $1 spent
• 3-6x increase in email revenue